3 steps to unlocking your Craft Beer Opportunity

Step 1 –

REALISE WHERE THE CRAFT BEER MARKET IS GOING:

Step 2 –

UNDERSTAND THAT CRAFT BEER REQUIRES KNOWLEDGE:

Do your front-line staff have the knowledge to

• Answer all of your customer’s craft beer questions?

• Sell the craft beers that you have available in your outlet?

• Ensure that your customers are happy with the craft beers they are buying in your outlet.

Step 3 –

UNLOCK THE CRAFT BEER OPPORTUNITY THROUGH “CRAFT BEER TRAINING”

“Beer Enlightenment – Craft Beer Training” is designed to help front-line staff and managers sell craft beer.
The training helps trainees develop the knowledge, skills and attitude to allow outlets
to unlock the craft beer opportunity. This training is designed to:

• Provide straightforward building blocks to understand craft beer –
making craft beer straightforward!

• Help front-line staff to help customers find beers that suit their taste –
making customers happy to increase sales and customer loyalty

• Help trainees build their knowledge by themselves on an ongoing basis – staying ahead of your customers

• Start at a level that matches the skills and abilities of the trainee